Mikangle Business and marketing
Transformation

Zhong Li is the founder of Mikangle, a business transformation company that focuses on advisory, training, and investment. He is also the Co-founder and now Advisor of Finty, an online financial marketplace that was acquired by an Australian firm, 15 months after the company was launched. He previously was the Managing Director and led the growth and development of the startup, which included overall strategy, operations, bank partnerships, technology requirements, marketing, and user experience.

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His extensive digital and marketing experience of over 16 years has honed his ability to deliver digital solutions across technology and financial industries. Prior to helming business growth efforts at Finty, Zhong Li was the Vice President of Ebusiness at OCBC Bank, heading up digital sales and performance management. His role included managing ebusiness revenue, cost savings initiatives and usage growth across digital channels and platforms. His previous roles included Senior Manager, Digital Marketing & Ecommerce at Trend Micro, overseeing APAC online consumer business. He was also the Digital Marketing Lead at Yahoo!, where he developed digital strategies, campaigns, and programs for SEA region.

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As part of his interest in the internet space, he gives training at academies, speaks at conferences, also advises startups and SMEs on digital business. He holds a bachelor’s degree in Marketing and an MBA from the University of Adelaide, as well as the WSQ Advanced Certificate in Training and Assessment (ACTA) from Institute of Adult Learning.